GENERATING DEMAND FOR A NICHE PRODUCT


Objective:
Generate demand for the new Toshiba S/V300 video surveillance HHD
Challenge:
The product is designed for a b2b market and is unknown to the key audience
Solution:
We developed a campaign pursuing two goals: inform the target audience about the new product and its benefits as a surveillance offering and drive motivated buyers to the sales offering on partner websites. In order to highlight product advantages, we organized professional tests and reviews in the media our target audience consult before the purchase, while display advertising drove high-conversion web traffic to the websites where buyers could buy the new HDDs or order from a reseller.
Result
9,5M
AGGREGATED OTS
12 000
CLICKS TO SALES PARTNER WEBSITES
74%
SEARCH VOLUME INCREASE FOR THE S300* MODEL
80%
SEARCH VOLUME INCREASE FOR THE V300* MODEL
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E-mail: sales@2l-pr.ru
Address: Moscow, Bolshaya Tatarskaya St., 35 building 3, office 503a
Zamoskvorechie Technopark