+7 499 3-222-074 sales@2L-pr.ru

Our Clients

Vladimir Zakharov

ASUS Marketing Manager for the Department of Components

I can recommend 2L Agency to any vendors wishing to promote their gaming products in Russia competently and effectively. This is a team of real professionals who know what to offer, and, above all, are able to bring into life almost any idea. They are very much aware of the gaming audience’s specifics and can speak its language effortlessly.

Vladimir Zakharov (Влад Захаров), ASUS Marketing Manager for the Department of Components  

Viacheslav Nazarov

CEO of ARCHOS in Russia and the CIS

Cooperation with the 2L Agency really helps to revise the stereotypes regarding PR-specialists and companies operating in this market. They are still mostly valid, but 2L is one of the rare exceptions and is a real flash in the pan for the company that needs to get a high quality, creative, predictable and reliable support in the field of PR. We were lucky to find them. I would like there were more lucky companies like us. It will definitely do good for the whole market.

Vyacheslav Nazarov (Вячеслав Назаров), CEO of ARCHOS in Russia and the CIS  

Albert Liu

Head of Russian TP-Link office

Our working experience with 2L Agency is very successful. They are active professionals, focused on what really helps to promote our brand in the Russian market. We believe that choosing 2L for our PR-representation was a correct and effective solution.

Albert Liu, Head of Russian TP-Link office  

Portfolio

Presentation of Mio MiVuE M300 and MiVue R25 DVRs

Подробнее

Opinion Leaders Project

Подробнее

Creating the new PR-story: ARCHOS Tablets — Professional Use by the VIM Airlines Pilots

Подробнее

Presentation of Mio MiVuE M300 and MiVue R25 DVRs

Objective:

The agency was given a task to organize and hold a press event. The occasion — two new models of Mio DVRs with unusual specifications entering the Russian market.

Period: August 27, 2014

Implementation:

We have analyzed the objective and possible implementation of the project. As a result, the best format for the event was chosen — the press dinner for the journalists of the largest automotive, sociopolitical and technical media and the opinion leaders.

The concept of the event was built around the unique features of the products and the demonstration of their use in real life conditions. We chose the MUZEY restaurant in the centre of Moscow as the venue for this event.

A spacious courtyard allowed us to hold a welcome reception outside. To the accompaniment of a saxophone 50 guests were talking, enjoying their welcome cocktails and took photos with a motorcycle equipped with Mio MiVue M300 — a DVR for active travelers. The same device was floating in aquariums, to demonstrate this model's water resistance. Mio MiVue R 25 — a second device presented during the event — is a rearview mirror recorder and it is imperceptible when viewed from the street.

The speakers were: Steve Chang, President of Mio Technology, Tatiana Arutyunova (Татьяна Арутюнова), Head of Mio Technology in Russia and CIS, and Sales Director Alex Stepanov (Алекс Степанов).

Result:

50 (100% appearance) journalists attended the press dinner

71 publications as the result of the event and our press release

The audience coverage reached more than 18 million people in a month.

Promotion of HyperX Cloud gaming headset with the gaming opinion leaders

Objective: promotion of HyperX Cloud gaming headset with the gaming opinion leaders.

Period: January-March, 2015.

Implementation:

The Agency chose popular streamers and video bloggers and organized a series of video reviews and product placement. A link to the vendor's site was placed below each video. The broadcasters were wearing HyperX Cloud headsets during the streams, and product videos were embedded in the stream. To engage the audience we organized contests among the spectators.

Result:

  • 6 video reviews
  • 2 reviews
  • 4 competitions.

The total number of hits to the HyperX site exceeded 180,000 people. The total number of views — more than 500,000.

ARCHOS Tablets — Professional Use by the VIM Airlines Pilots

Objective:

To develop and implement a project demonstrating the new prospectives of ARCHOS tablets usage.

Period: from January to February, 2015

Implementation:

We have developed a project to equip the VIM Airlines pilots with ARCHOS tablets.

The company's pilots were supplied with ARCHOS 101 Xenon tablets with Lido and Jeppesen navigation databases uploaded in their memory. These will be used to help in navigation and routes generation which are very important for the flight.

We provided a full informational support for the project. Moreover, several major Russian periodicals and VIM Magazine published news based on our press release.

Technical Support of Palit on the Internet

Подробнее

Defender Participation in Igromir Expo 2014

Подробнее

Press Tour to the TP-LINK Plant

Подробнее

Technical Support of Palit on the Internet

Objective:

To improve the level of service for Russian and Ukrainian owners of Palit graphic cards.

To provide support to owners and potential buyers of Palit products on the Internet in Russian (formerly the company provided support in English only).

Period:

March 2012-to the present day

Result:

We have introduced a Palit spokesman on popular computer forums IXBT and Overclockers (later the list of sites has increased significantly), provided the full working cycle (from the registration of individual mailboxes for the appointed technical specialist to the work with tickets and FAQ).

The emergence of the Palit support was used as a PR opportunity — we have prepared and distributed a press release, the news items about the start of the technical support were published in many IT and channel media. The forums are monitored on a daily basis to identify problems and provide solutions.

The maximum response time for a request sent by mail or through VKontakte is 24 hours, except for weekends and holidays. Most issues are resolved within one working day.

Defender Participation in Igromir Expo 2014

Defender — a manufacturer of PC peripherials — took part in the main Russian gaming event IGROMIR 2014, with a spectacular show Clash of the Titans.

During 4 days professional wrestlers of the Independent Wrestling Federation were shocking the visitors, demonstrating the incredible capabilities of a human body. A true ring, adrenaline and crowds of the fans!

There were also demonstration zones with the company's products, gaming stations and interactive entertainment devices at the booth.

You could watch the events from the Defender booth in the company's social media, where the most spectacular moments were streamed in real-time.

The project received a wide coverage in the media, social networks and blogs, reaching the total coverage of more than 34, 000,000 users.

Publications about the project:

http://lenta.ru/articles/2014/10/05/igromir/

http://bigpicture.ru/?p=561099

http://www.rg.ru/2014/10/02/igromir-site.html

http://dota2.ru/

Press Tour to the TP-LINK Plant

Objective: to demonstrate the most advanced production process technologies to the Russian journalists, to form the image of a technology leader.

Period: June, 2012.

Implementation: the agency organized a visit for 14 journalists from the key media to the company factory in Shenzhen (China).

Result: 14 detailed publications in key IT and business-related media (total coverage — about 3.5 million users), improvement of the TP-Link product test results in the media after the trip (for 1 point in average).

Presentation of Mio MiVuE M300 and MiVue R25 DVRs

Objective:

The agency was given a task to organize and hold a press event. The occasion — two new models of Mio DVRs with unusual specifications entering the Russian market.

Period: August 27, 2014

Implementation:

We have analyzed the objective and possible implementation of the project. As a result, the best format for the event was chosen — the press dinner for the journalists of the largest automotive, sociopolitical and technical media and the opinion leaders.

The concept of the event was built around the unique features of the products and the demonstration of their use in real life conditions. We chose the MUZEY restaurant in the centre of Moscow as the venue for this event.

A spacious courtyard allowed us to hold a welcome reception outside. To the accompaniment of a saxophone 50 guests were talking, enjoying their welcome cocktails and took photos with a motorcycle equipped with Mio MiVue M300 — a DVR for active travelers. The same device was floating in aquariums, to demonstrate this model's water resistance. Mio MiVue R 25 — a second device presented during the event — is a rearview mirror recorder and it is imperceptible when viewed from the street.

The speakers were: Steve Chang, President of Mio Technology, Tatiana Arutyunova (Татьяна Арутюнова), Head of Mio Technology in Russia and CIS, and Sales Director Alex Stepanov (Алекс Степанов).

Result:

50 (100% appearance) journalists attended the press dinner

71 publications as the result of the event and our press release

The audience coverage reached more than 18 million people in a month.

Promotion of HyperX Cloud gaming headset with the gaming opinion leaders

Objective: promotion of HyperX Cloud gaming headset with the gaming opinion leaders.

Period: January-March, 2015.

Implementation:

The Agency chose popular streamers and video bloggers and organized a series of video reviews and product placement. A link to the vendor's site was placed below each video. The broadcasters were wearing HyperX Cloud headsets during the streams, and product videos were embedded in the stream. To engage the audience we organized contests among the spectators.

Result:

  • 6 video reviews
  • 2 reviews
  • 4 competitions.

The total number of hits to the HyperX site exceeded 180,000 people. The total number of views — more than 500,000.

ARCHOS Tablets — Professional Use by the VIM Airlines Pilots

Objective:

To develop and implement a project demonstrating the new prospectives of ARCHOS tablets usage.

Period: from January to February, 2015

Implementation:

We have developed a project to equip the VIM Airlines pilots with ARCHOS tablets.

The company's pilots were supplied with ARCHOS 101 Xenon tablets with Lido and Jeppesen navigation databases uploaded in their memory. These will be used to help in navigation and routes generation which are very important for the flight.

We provided a full informational support for the project. Moreover, several major Russian periodicals and VIM Magazine published news based on our press release.

Technical Support of Palit on the Internet

Objective:

To improve the level of service for Russian and Ukrainian owners of Palit graphic cards.

To provide support to owners and potential buyers of Palit products on the Internet in Russian (formerly the company provided support in English only).

Period:

March 2012-to the present day

Result:

We have introduced a Palit spokesman on popular computer forums IXBT and Overclockers (later the list of sites has increased significantly), provided the full working cycle (from the registration of individual mailboxes for the appointed technical specialist to the work with tickets and FAQ).

The emergence of the Palit support was used as a PR opportunity — we have prepared and distributed a press release, the news items about the start of the technical support were published in many IT and channel media. The forums are monitored on a daily basis to identify problems and provide solutions.

The maximum response time for a request sent by mail or through VKontakte is 24 hours, except for weekends and holidays. Most issues are resolved within one working day.

Defender Participation in Igromir Expo 2014

Defender — a manufacturer of PC peripherials — took part in the main Russian gaming event IGROMIR 2014, with a spectacular show Clash of the Titans.

During 4 days professional wrestlers of the Independent Wrestling Federation were shocking the visitors, demonstrating the incredible capabilities of a human body. A true ring, adrenaline and crowds of the fans!

There were also demonstration zones with the company's products, gaming stations and interactive entertainment devices at the booth.

You could watch the events from the Defender booth in the company's social media, where the most spectacular moments were streamed in real-time.

The project received a wide coverage in the media, social networks and blogs, reaching the total coverage of more than 34, 000,000 users.

Publications about the project:

http://lenta.ru/articles/2014/10/05/igromir/

http://bigpicture.ru/?p=561099

http://www.rg.ru/2014/10/02/igromir-site.html

http://dota2.ru/

Press Tour to the TP-LINK Plant

Objective: to demonstrate the most advanced production process technologies to the Russian journalists, to form the image of a technology leader.

Period: June, 2012.

Implementation: the agency organized a visit for 14 journalists from the key media to the company factory in Shenzhen (China).

Result: 14 detailed publications in key IT and business-related media (total coverage — about 3.5 million users), improvement of the TP-Link product test results in the media after the trip (for 1 point in average).

Why us?

20

more than 20 popular marketing and PR services

15

years in the market

500

more than 500 Russian editions with our clients’ publications

4 500 000

our every client is guaranteed that audience coverage

One manager is in charge of all your projects

We adapt international strategies for the Russian market

Our contacts are at your service

You'd finally complete all the projects you lacked time to deal with!

Services

Accolades

Sergei Vilianov

Editor in Chief for Bankir.ru, DGL.ru and “PC World” magazine

There is an awful lot of agencies in Russia willing to take money and promote anything and everything. Usually their whole existence depends on one person, so when this person leaves the company, for whatever reason, the entire project just folds like a house of cards. In the worst-case scenario, they simply take monthly fees and send you presentations telling that everything is fine. Then nothing more happens. Just a waste of your time and money. In 2L PR Agency, they are not saints, but are definitely smart and self-respecting people who can think and plan more than one step ahead. They would rather offer their client to reach specified and crucial goals together, than just try to carpet-bomb the TA. At least, they are trying hard to do so. Over the last eight years that I’ve been recommending 2L to new and experienced players in this market, I have never been ashamed of such recommendation.

Ilya Ovcharenko

Head of FSUE VGTRK, gaming subdivision

For the last 10 years I do not hesitate to turn to Sasha Likhtmann (Саше Лихтману) and his agency on any business occasion concerning the Russian or Chinese IT-market, as well as for PR-support. A full expertise, a wide range of partners, both the clients and the press, a large experience in solving difficult situations and simply the comfort of working with true professionals — that's only a part of the advantages that you can get by working with this agency.

Anton Ivanov

MensHealth

It’s always a pleasure to work with professionals!

Kirill Kochetkov

IXBT

2L Agency is one of the very few truly professional agencies that are effective, convenient and simply pleasant to work with.

The Team

Anastasia Pavlova

Adv and Special Projects Manager

Elena Lungu

Executive Director

Elena Nazarova

Creative Director

Alexander Avanesyan

Head of SMM

Victoria Frolova

Administrator

Natalya Korobchenko

PR Manager

Elena Maslova

PR Manager

Natalia Pavlova

PR Manager

Nina Omelchenko

PR Manager

Ekaterina Alexandrova

Special project manager

Alexandra Shickina

PR Manager

Sergey Kuznetsov

Adv and Special Projects Manager

Valeriya Bazykova

Monitoring Specialist

Nickolay Barsukov

Editor in chief

Alexey Samsonov

Technical expert

Vladislav Tikhonovich

Assistant Manager

Darya Rudokvas

Special project manager

Vashko Stanislav

SMM manager

Sergey Medkov

SMM manager

Alisa Ziky

Special project manager

Nikita Shulgovich

Designer

Job opportunities

We are always looking for talented and smart people. If you have the ambition and experience in PR or SMM, if you want to grow with us, please send your CV along with a cover letter.

  • Assistant PR-manager

      We want to create a real PR professional, so we are looking for an assistant - an assiduous, responsible and hard-working. It does not matter if you lack experience, we will train you. Be ready to carry out laborious and routine work, learning and correcting mistakes and in return we promise new knowledge, good practice and the prospects to become a real PR guru.

      Please, send a CV and a brief story about yourself to Elena — elungu@2l-pr.ru

  • Trainee

      We are ready to shelter the summer students who want to learn the basics of the PR. We will show you the real work of a PR agency, help you to learn everything that a competent expert in public relations should know. You will be able to put this knowledge to practice and get a good entry in the CV.

      Send a story about yourself to Elena — elungu@2l-pr.ru

  • Copywriter

      We are in need of competent copywriters who understand the technology and computer games, can write well and comply with the deadlines. The experience in the IT journalism is a definite advantage. We believe that the text should be free of officialese, cliches and heavy multi-stage structures.

      If this agrees with you, send the links to your publications to Maria — content@2l-pr.ru

  • PR-менеджер

      We need a creative and responsible person, who has worked in public relations and knows all the ins and outs of the profession. Our customers are manufacturers of computer components and accessories, so experience in the IT is a big advantage.

      There is a lot of interesting work, non-trivial tasks, and challenges, both large and small. We will promise you a friendly staff, a good salary and an invaluable experience.

      Please send a CV and a brief story about yourself to Elena — elungu@2l-pr.ru

  • SMM Manager

      If you spend too much time on Facebook and VKontakte — you are the person we need. We are looking for the best SMM manager in the world who fancies social media, understands the trends, knows the origins of the memes and can write interesting posts. At your disposal will be public pages about gadgets, gaming hardware, and vehicle electronics. You will create content, post news and communicate with subscribers.

      Please send a CV and a brief story about yourself to Elena — elungu@2l-pr.ru

Our blog

sales@2L-pr.ru +7 499 3-222-074